The tracks, which will be leaked to V Cast subscribers once a month through 2008, will feature Timbaland collaborate with different artists while touring the country in a mobile recording studio. Each will include a full-length MP3 and ringtone.
Cell phones may represent the new frontier for major record labels, who have been struggling to find a viable medium to sell their wares to new generations. And whereas artists used to brag about having a number one album, now they brag about having the top ringtone. This is in part due to the more stringent locks placed on cell phones, which record companies hope can keep users from redistributing songs.
Perhaps most striking is Timbaland’s statement, “every place don’t get a CD [but] everybody has a mobile phone.” Mobile phones have long overtaken CD players among teens, and as the surging popularity of music and camera-equipped phones are demonstrating a convergence in media and mobile communication that offers exciting possibilities for how media is delivered to teens (which Japan is already seeing with novels).
Now imagine your library sent teens snippets of novels through Twitter to whet their appetite for more, or produced and shared multimedia content with services like Qik, PixPulse, Orb, or MBIT TV. Hopefully, like with lots of other digital content, mobile media won’t leave libraries in the dust. Until then, try sum cell xprments 2 c if u cn get ur word out.