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	<title>Comments on: Lessons from the City of Champions</title>
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	<link>http://yalsa.ala.org/blog/2009/06/17/lessons-from-the-city-of-champions/</link>
	<description>The official blog of the Young Adult Library Services Association</description>
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		<title>By: Joseph Wilk</title>
		<link>http://yalsa.ala.org/blog/2009/06/17/lessons-from-the-city-of-champions/comment-page-1/#comment-10778</link>
		<dc:creator>Joseph Wilk</dc:creator>
		<pubDate>Thu, 18 Jun 2009 16:31:06 +0000</pubDate>
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		<description>Thanks, Emily!  You are correct.  Point #1 is definitely a contentious one open to discussion, especially when I believe that some of the key tenets of library services are what you just described: to be reflective, responsive, and inclusive of just about everyone you could conceivably be serving at any point in time.  I definitely tried to temper that message with some qualifications and a warning that by no means should building a lasting &quot;culture&quot; (or attitude, core tenet, or however we should interpret that word) make you inflexible in the actual services or infrastructure you provide.  Pittsburgh has remained the &quot;Steel City&quot; without having a steel infrastructure for decades.  This is similar to how I imagine the Ann Arbor District Library (aadl.org) to be the &quot;Gaming Library&quot; despite it offering far more than that.

My feeling is that if a library is struggling to appeal to a broad base, it can try remaking its image to a specific message to attract teens who might not feel inspired by an amorphous entity.  For example, I am thinking of the NBA.  It&#039;s a league with a very distinct, star-driven mentality with a simple message: &quot;Where amazing happens.&quot;  That library could mimic that by focusing on its own circulation and library &quot;stars&quot; and the message &quot;Where reading happens.&quot;  A lot of teens like to feel &quot;part of something,&quot; whatever that may be, and a clear message and attitude lets them do just that.  It&#039;s definitely not for every library, but something to consider if all else fails.</description>
		<content:encoded><![CDATA[<p>Thanks, Emily!  You are correct.  Point #1 is definitely a contentious one open to discussion, especially when I believe that some of the key tenets of library services are what you just described: to be reflective, responsive, and inclusive of just about everyone you could conceivably be serving at any point in time.  I definitely tried to temper that message with some qualifications and a warning that by no means should building a lasting &#8220;culture&#8221; (or attitude, core tenet, or however we should interpret that word) make you inflexible in the actual services or infrastructure you provide.  Pittsburgh has remained the &#8220;Steel City&#8221; without having a steel infrastructure for decades.  This is similar to how I imagine the Ann Arbor District Library (aadl.org) to be the &#8220;Gaming Library&#8221; despite it offering far more than that.</p>
<p>My feeling is that if a library is struggling to appeal to a broad base, it can try remaking its image to a specific message to attract teens who might not feel inspired by an amorphous entity.  For example, I am thinking of the NBA.  It&#8217;s a league with a very distinct, star-driven mentality with a simple message: &#8220;Where amazing happens.&#8221;  That library could mimic that by focusing on its own circulation and library &#8220;stars&#8221; and the message &#8220;Where reading happens.&#8221;  A lot of teens like to feel &#8220;part of something,&#8221; whatever that may be, and a clear message and attitude lets them do just that.  It&#8217;s definitely not for every library, but something to consider if all else fails.</p>
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		<title>By: Emily</title>
		<link>http://yalsa.ala.org/blog/2009/06/17/lessons-from-the-city-of-champions/comment-page-1/#comment-10775</link>
		<dc:creator>Emily</dc:creator>
		<pubDate>Thu, 18 Jun 2009 14:05:41 +0000</pubDate>
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		<description>what a cute post!

i&#039;m not sure i agree with #1 but i see what you&#039;re getting at.  i&#039;d rather market the library as a reflection of the communitys recreational and educational desires.  whatever the teens want the library to be (what we lend and what programs we put on) that&#039;s what the library should be (in reason, of course).  we are an amoeba, in constant adaptaion to the ebb and flow of the town/neighborhood/institution that we serve!  flexibility, my friend.  not to say that there aren&#039;t some standard, core bulwarks that do not change - promotion of literacy, esl classes, etc</description>
		<content:encoded><![CDATA[<p>what a cute post!</p>
<p>i&#8217;m not sure i agree with #1 but i see what you&#8217;re getting at.  i&#8217;d rather market the library as a reflection of the communitys recreational and educational desires.  whatever the teens want the library to be (what we lend and what programs we put on) that&#8217;s what the library should be (in reason, of course).  we are an amoeba, in constant adaptaion to the ebb and flow of the town/neighborhood/institution that we serve!  flexibility, my friend.  not to say that there aren&#8217;t some standard, core bulwarks that do not change &#8211; promotion of literacy, esl classes, etc</p>
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