ALA President Roberta Stevens launched the Why I Need My Library video contest for teens earlier this year, in which teens can win up to $3,000 for their school or public library. In an interview at I Love Libraries, Stevens talks about why she chose to reach out to this age group:
Q: Tell us why you why you elected to focus on a contest for young people as part of your ALA Presidential Initiative efforts?
A: Building support for libraries is the focus of all three of my Presidential initiatives: “Our Authors, Our Advocates,” “Frontline Fundraising” and the “Why I Need My Library Contest.” Millions of young people use school and local public libraries every day. The contest is an opportunity to hear their powerful voices on the critical role libraries are playing in their communities.
Q: How and why do you feel social media, like YouTube, can be a powerful tool for library advocacy?
A: The reach of social media, and YouTube in particular, is immediate, inexpensive and effective. I thought it would be a way to unleash the creativity of teens and share their messages. Libraries can also take the videos and include them on their websites! I’d love to have the contest’s videos go viral and build nationwide support for libraries.
Read the entire interview, and find out how teens at your library can enter the contest, at www.ILoveLibraries.org/whyineedmylibrary.