YALSA Board at #alaac19: Selection List Marketing

It was brought to the attention of the YALSA Board regarding a lack of knowledge and marketing for the current selection lists created and developed by our YALSA Hub Bloggers and committee members. Our lists, like Amazing Audio, Quick Picks, Great Graphic Novels, and Teens Top Ten, and the hardworking members who create them have not gotten as much attention as they should since the move to the YALSA Hub.

The solution the Board has discussed is to create a team whose main focus is highlighting and marketing the content generated by the selection committee. This would include working with the blog list coordinator, publicizing lists in Cognotes at the Midwinter and Annual conferences, creating social media postings and branding, and highlighting selection list members on the blog.

Other recommendations include:

  • Create an Instagram account for the division and for marketing the selection list to reach teen users.
  • Maintain an online record of past members.

If you would like to join us, the meetings are open and any individual who is registered for the conference may sit in.

Board I, Saturday, June 22, 1-5 PM, Washington Convention Center, 155 link

Board II, Sunday, June 23, 4-5 PM, Washington Convention Center, 155 link

The agenda may be viewed here

And the specific document (Item #24) may be viewed here

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