I attended the rollout of Best Buy’s @15 TeenVoice 2009 study on Monday, July [correction: June] 8. Best Buy built the @15 website as a place for teens to find each other and express themselves and their concerns for the world, as well as suggest where Best Buy should donate its money to truly make a difference. Best Buy tapped experts from around the country to mentor the teens and study their feedback.
1 – Identify the SPARK that lights up a teen (talents, interests, strengths)
2 – Measure the TVI (Teen Voice Index) which monitors teen involvement in social issues and civic life
3 – Measure the ROI (Relationships & Opportunities Index) which measures the community support around a teen
For those of you familiar with YPulse, Anastasia Goodstein is a board member for this initiative and has a great blog post summarizing the information and what adults and communities can do to help support positive youth development.