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	<title>YALSA &#187; Jody Wurl</title>
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	<link>http://yalsa.ala.org/blog</link>
	<description>The official blog of the Young Adult Library Services Association</description>
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		<title>Best Buy&#8217;s @15 Study</title>
		<link>http://yalsa.ala.org/blog/2009/06/09/best-buys-15-study/</link>
		<comments>http://yalsa.ala.org/blog/2009/06/09/best-buys-15-study/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 16:05:47 +0000</pubDate>
		<dc:creator>Jody Wurl</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Youth Participation]]></category>

		<guid isPermaLink="false">http://yalsa.ala.org/blog/?p=4735</guid>
		<description><![CDATA[I attended the rollout of Best Buy’s @15 TeenVoice 2009 study on Monday, July [correction: June] 8.  Best Buy built the @15 website as a place for teens to find each other and express themselves and their concerns for the world, as well as suggest where Best Buy should donate its money to truly make [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left:10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fyalsa.ala.org%2Fblog%2F2009%2F06%2F09%2Fbest-buys-15-study%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fyalsa.ala.org%2Fblog%2F2009%2F06%2F09%2Fbest-buys-15-study%2F" height="61" width="51" /></a></div><p>I attended the rollout of Best Buy’s @15 <a title="TeenVoice 2009 study" href="http://www.at15.com/sites/all/themes/bb_at15_new/assets/_pdf/TeenVoiceReport_FINAL.pdf" target="_blank">TeenVoice 2009 study </a>on Monday, July [correction: June] 8.  Best Buy built the <a title="@15 website" href="http://www.at15.com/" target="_blank">@15 website </a>as a place for teens to find each other and express themselves and their concerns for the world, as well as suggest where Best Buy should donate its money to truly make a difference.  Best Buy tapped experts from around the country to mentor the teens and study their feedback.</p>
<div>Best Buy and <a title="its many partners" href="http://www.at15.com/about_at_15/Partners" target="_blank">its many partners</a>, including the <a title="Search Institute" href="http://www.search-institute.org/" target="_blank">Search Institute</a>, and its <a title="Advisory Board" href="http://www.at15.com/about_at_15/board" target="_blank">Advisory Board</a> have created a simple and elegant tool for measuring and developing youth development goals. Richard Lerner, an @15 board member from the <a title="Institute for Applied Research in Youth Development" href="http://ase.tufts.edu/iaryd/" target="_blank">Institute for Applied Research in Youth Development</a> at Tufts University, was particularly enthusiastic about the new positive language that evolved from the project, based on three concepts:</p>
<p>1 &#8211; Identify the SPARK that lights up a teen (talents, interests, strengths)<br />
2 &#8211; Measure the TVI (Teen Voice Index) which monitors teen involvement in social issues and civic life<br />
3 &#8211; Measure the ROI (Relationships &amp; Opportunities Index) which measures the community support around a teen</p>
<p>For those of you familiar with YPulse, Anastasia Goodstein is a board member for this initiative and has <a title="a great blog post" href="http://www.ypulse.com/15-actions-to-support-15-year-olds-teens-in-general" target="_blank">a great blog post </a>summarizing the information and what adults and communities can do to help support positive youth development.</div>
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