Over the past few weeks the YALSA Financial Advancement Committee has been posting about Booze for Books. It’s the YALSA event scheduled for April 12 that focuses on raising funds for the Books for Teens initiative. If you haven’t read about Booze for Books yet, check out these two YALSABlog posts – Booze for Books: Don’t Miss It and Thinking Outside the Booze Box.
Once your Books for Teens fundraiser is planned and you have a catchy name (Mocktails for a Mission, Libations for Libraries, Tea for Teens, etc.), how do you get the word out? Your event involves socializing; doesn’t it make sense to use social media to get the word out. Or does it? Getting the word out can be challenging. Snail mail or email? Email will limit you to only those in your address book but I guess that is true for snail mail too. Do people still have a print address book? Hmmm, the question to ask yourself is how much time do I have/need to get the invites to donors, I mean your friends? If you start now snail mail will work for you. You will have a couple more weeks if you use email. Not much to think about with these choices.