The following blog post is written by one of YALSA’s 2020 Symposium Registration Grant student winners, Esperanza Pacheco.
My name is Esperanza Pacheco, and I am the Assistant Director/Young Adult Librarian for the Englewood Public Library in New Jersey. My community was super proud and excited that I was selected to attend the virtual YALSA YA Services Symposium from November 6-8 this year.
On the Friday of the Symposium, I started looking into which prerecorded sessions I could log into to begin my conference experience. Immediately, the session title which caught my eye was #DiverseReading: Encouraging Teen Readers with Instagram. I’ve created Instagram accounts for three libraries and am constantly seeking ways to use it, as well as other social media platforms to attract teens’ attention towards reading. I had the pleasure of e-meeting Rachel Milburn, who recorded this video for us. She is the Teen Services Librarian at the Frankfort Community Public Library, Frankfort, Indiana. Instantly, through our library accounts, I followed her pages on Instagram and Twitter. I was so impressed by how much time and deliberation went into her posts. She had one title that had basketballs surrounding the books on the shelf. This is a great idea as it draws immediate attention on an app, where people are constantly scrolling and only stopping for something alluring to the eye. I kept in mind some of the details she mentioned when it comes to using Instagram professionally, such as switching over to a business account in order to view the background Insights of your account interaction and engagement. It is interesting to see the outliers in how many thousands of views her top post garnered, which could have been due to the title of the book she posted or perhaps how she set up the post.
The next recorded session I tuned into was called Our Voices, Our Protest: Migrant Stories in Latinx Young Adult Literature. I was especially excited to view this one because I was able to place these authors’ titles right into a cart for my library to purchase; the beauty of online services! The authors were Aida Salazar, Jenny Torres Sanchez, Daniel Aleman, Guadalupe Garcia McCall, Yamile Saied Mendez, and Ernesto Cisneros. I love sessions like these that teach me about authors I may not have known or seen. Being able to ask these authors questions in real time was a real treat. I think it is imperative for both sides too, as authors get the benefit of hearing readers’ feedback. Continue reading