As a librarian, you probably see the impacts of programming every day. You know your work is important based on interactions with your teens. And they probably make it clear – through their words or behavior – when a particular program has hit or missed the mark.
But what if you had more than anecdotal evidence? What if you had data to tell you what works, what doesn’t, and why?
In December, ALA’s Public Programs Office released a first-of-its-kind research study to quantify the characteristics, audiences, outcomes and impacts of library programming. The National Impact of Library Public Programs Assessment (NILPPA) describes the current state of library programming and proposes an ambitious, eight-year research plan for further study. NILPPA also poses a number of questions, including: What counts as “success” in library programming? What impact does programming have on participants and communities? What skills must programming librarians hone to maximize impact and reach underserved communities?
But let’s back up for a moment. What is the Public Programs Office (PPO)? Located one story up from YALSA in ALA’s Chicago headquarters, PPO promotes cultural and community programming as an essential part of library service. Operating on grant funding, our 10-person staff offers professional development activities, programming resources, and grant opportunities to help libraries fill their role as community cultural centers — places of cultural and civic engagement where people of all backgrounds gather for reflection, discovery, participation and growth.
Library programming has changed since PPO was founded more than 20 years ago. Back then, support for library programs for adults was limited and fragile, and the title “programming librarian” was most likely to refer to someone in tech services. Today, there is a robust community of librarians whose job descriptions include the creation of programs for all ages.