Who are Today’s Teens?

Think like a marketer – take a look at this Teen Market Profile, which “delivers a complete picture of the demographics, media usage, product consumption and lifestyle choices of America’s teenagers (ages 12 to 19).”

The report resides on the Magazine Publishers of America’s website, and offers a focused look at teens and their interests (and how those interests are viewed by the market forces trying to sell to teens). For example:

Many Teens feel that “most grownups are really stressed out,” and they don’t want to follow this example. “Being really good at your job” and having “control in your life” are important components of Teens’ definition of success. But, they also value relationships — family is very important to them, and a good marriage is a sign of success.

Teens today understand the need to be able to turn on a dime because they live with short-term change and volatility on a day-to-day basis. Unlike previous eras, Teens also live with paradox, realizing that their choices are filled with a mix of good and bad. Even so, they have a strong sense of empowerment and believe that they can conquer any challenge, actively seeking out causes to support. They are self assured, with three-quarters or more of them agreeing with the statements “I trust my own judgment a lot” and “I have a very clear idea of my objectives and goals in life.”

All of this will be of interest to librarians – take a look at the lists of top magazines read by teens, the survey of teen attitudes to technology, and the section on “Teens and Education.”

As you plan for Teen Read Week®, consider the information here – TRW is a great opportunity to market to teens in your community about the wonderful services and products that the library has to offer!

Sagebrush Award

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Sagebrush Award

Apply now for the 2007 Sagebrush Corporation Award for a young adult reading or literature program!

Are you a member of YALSA? Have you developed an outstanding reading and /or literature program that brought books and young adults together to foster a life-long love of reading? Come on, don’t be so shy! You know you have, and you should get credit for it! That’s what the Sagebrush Award was designed to do. Every year, a grant from the Sagebrush Corporation provides $1000 to the winner to support their attendance at an upcoming ALA Annual Conference. Over the years the Sagebrush Award has honored a variety of literacy related activities such as detention center programs, summer reading club endeavors, conferences, and more. So why not give it a try? You can get more information on the Award at http://www.ala.org/ala/yalsa/awardsandgrants/sagebrush.pdf.

The deadline for the Sagebrush Award is December 1, 2007. Good luck!

— posted by Lisa Youngblood for the YALSA Outreach To Young Adults With Special Needs Committee

Just One Month Until Teen Read Week!

Teen Read Week (TRW) is just one month away! This year we’re celebrating Oct. 15-21 with the theme Get Active @ your library. Here are some tips to help you get ready:

1. Be sure to register (it’s free) for TRW so you’ll get your free poster from YALSA & WWE. Registered individuals also have access to the TRW logo, which you can place on their web site to promote your events.

2. Get ideas for displays, contests and programs to have in your library, visit the TRW site here.

3. Get publicity for TRW in your community with the free radio public service announcement (PSA) recorded by Meg Cabot from the TRW web site. Download the PSA, send it to your local radio station with information about how your library is celebrating TRW and ask them to air the PSA. PSA courtesy of Listening Library.

4. Prepare to extend TRW beyond Oct. with YALSA & WWE’s WrestleMania Reading Challenge. Keep an eye on the TRW web site for details and a free toolkit (we’ll have it up next week). Teens who read can win tickets to WrestleMania and libraries can win cash to purchase library materials.

5. Order your TRW posters, bookmarks, buttons etc. by Oct. 6th in order to guarantee delivery by TRW. Go to here.
-Posted by Beth Yoke

Teens and cell phones survey

In support of Jami’s recent post on the blog regarding web phones and teens, online wireless retailer LetsTalk has published the results of an August 2006 survey of over 1,200 US teenagers, ages 10-18, on their use of cell phones. Texting ranked the highest feature of the cell phone(above camera and video).

This reminds me of an article I’ve mentioned before- Linda Braun’s VOYA 2005 article on Playing Keep Up with Emerging Technologies which talks about text messaging in libraries.

Posted by Kelly Czarnecki

National Domestic Violence Awareness Month

Next month, many community organizations will have educational programs, ceremonies, and other outreach efforts to observe domestic violence (dv). While Teen Dating Violence Awareness and Prevention week isn’t until February, there will be many awareness programs for teens next month experiencing dv. Finding out what a local dv organization is doing is a good fit for the ‘Get Active at Your Library’ theme for Teen Read Week.

At my library, a production of ‘Twist and Shout’ is performed by teen actors who tour the local schools to put on a gritty play on dating violence and then have a conversation with the student viewers along with representatives from a dv organization.

There is a great article and bibliography written this month by Tom Reynolds of Sno-Isle Regional Library in Washington available on NoveList, entitled, “Inexcusable: Rape and Dating Violence in Teen Fiction”

I had a program last year for teens where we watched the movie Speak, and then participated in a teen led discussion in partnership with a local sexual assault organization. Males and females alike, benefitted and the teens were phenomenal in guiding the talk afterward.

Wired for Youth has a bibliography and webliography for ‘Teens, Dating, and Emotional and Physical Abuse.’ They also participated in the Choose Respect Campaign launched by the CDC and National Center for Injury Prevention and Control for teens to create a music video on healthy relationships.

Check out NY’s State Office for the Prevention of DV Teen Dating Violence Media Project last year.

Share your stories of working with organizations to bring awareness to domestic violence.

Posted by Kelly Czarnecki

ALA Social Networking Wiki

ALA has created a wiki on the topic of online social networking. On the front page of the wiki it says:

The online environment has become an important and growing part of economic, cultural, civic, and social life, and the use of new Internet-based applications for collaboration and learning – so called “social networking” sites – is becoming increasingly prevalent. Learning to use today’s Internet, and specifically social networking sites, effectively and safely is now an essential component of education, as these learning and social environments are promoted more and more. The development of information literacy skills requires that young people be able to safely and effectively use these important new collaborative tools.

The wiki includes links to the resources YALSA created on social networking, along with links to ALA’s statement on DOPA and Beth Yoke’s testimony in front of the House about DOPA.

This should prove to be a great resource to learn about social networking resources and to find tools to use when trying to educate the community, colleagues, and administrators about the importance of social networking in teen lives.

Check out the wiki, let others know it’s there, and don’t forget DOPA is going to be before the Senate very soon. Make sure your voice is heard by contacting your Senators and letting them know what you think about the proposed legislation. You’ll find links for how to do that on the new wiki.

Movies online

Steve Jobs, Apple’s CEO, announced yesterday their plan to make available over 75 full length films online through the company’s iTunes store and be able to view them on an iPod, computer screen, or stream them to a tv. The iTV which is due out in 2007 will sell for about $300 will allow people to watch movies purchased online and other digital content stored on a computer. Video game downloads will also be available through the iTunes store.

Also last week, Amazon announced their ‘Unboxed’ movie download service where movies will be sold for $8-$15 (comparable to Apple).

What do people think? What are we already doing as libraries in relation to the availability of movies online? How can we as libraries tap into iTunes and what are we already doing?

Posted by Kelly Czarnecki

Idea generator

In the workroom in my library, we keep ongoing lists to generate ideas for programs. It’s kind of a catch all for those moments we think, wouldn’t that be great if. . . .but we can’t do it right now. Instead of just sending the idea away to never be heard from again, we keep it alive by writing it down (and of course with the ladder of youth participation underneath the lists). While this might not be very web 2.0, it works for us right now. What about sharing a list of ideas for social networking programs at your library-especially for teens to teach? Even if you’ve just read about a new software you want to try out but haven’t been able to, sometimes putting it on the list of programs to do, will encourage one to learn how to use the technology. Generating program ideas about connecting people can be a bit contagious. . .and fun. 🙂

Posted by Kelly Czarnecki

Free Online Legislative Advocacy Course

ALA’s Washington Office has just announced a free online course on legislative advocacy. You can read about the details here. “Messaging and Talking with Congress” guides users through the process of developing messages, teaches users to communicate effectively with Members of Congress and other elected officials, and offers strategies on building lasting relationships with Congressional staff. Users may navigate the course at their own pace and download and print helpful worksheets.
-Posted by Beth Yoke