Digital Marketing Trends for 2014

Three-Digital-Marketing-Trends-1024x302My library recently formed a ‘3.0 team’ to help create and curate content for our current social networking sites, as well as bring information to the table for using on other or additional sites. In our monthly online meeting, the facilitator shared this article, Three Digital Marketing Trends for 2014 and Beyond. While the article isn’t only focused on teens or libraries for that matter, each trend seems applicable to both. Continue reading

Tech Trends to Watch in 2014

Which technologies are likely to gain more traction in the new year? Some modest predictions about the tools and trends with appeal to teens and the librarians who serve them.

leo

Really ephemeral social media
Adults, like teens, are grappling with finding self-destructing social media which won’t haunt them into adulthood. First came Snapchat, with its associated imperfections, now Leo is all of-the-moment, but the platforms will likely change over time as adults cotton on to them. But, as TechCrunch points out, that need is not just about privacy:

Yes, its messages self-destruct after a few seconds, but the rationale behind doing so isn’t necessarily about privacy. For Leo co-founder Carlos Whitt, the ephemeral nature of the app is more about getting rid of the “cognitive load” that comes with photos or videos being saved or shared in public. People act and share differently when they know that a photo or video will live forever, the thinking goes. One need only look at Instagram and the all-too-perfectly filtered photos that appear there to know what Whitt is talking about. The impetus behind Leo, then, is to be able to share what you’re doing without having to worry too much about what happens to it.

Fuss-free augmented realities
This was the year augmented realities finally got some traction in the edtech world. Right now, most augmented reality is still a bit clumsy through interfaces like Aurasma and Layar. For now, augmented reality too ofter requires you to run a specific app to pull up applicable virtual content when you happen upon associated places in the physical world, kind-of like QR codes, which I find way too fiddly. I like Chirp, which uses an auditory, rather than a visual clue, to signal availability of digital resources.

Pebble Watch
Wear-able wearable computing Continue reading

Annual Conference 2014: Las Vegas Haunts

By Stefanie Bailey

Photo from cracked.com

photo from cracked.com

Beyond the glitz and glamour of the Las Vegas Strip lies a darker side of the city.’  It has long been rumored that many famous entertainers from the golden era of Las Vegas still haunt some of the most well-known hotels and areas around town.’  Past Vegas notables such as Liberace, Elvis Presley, comedian Redd Foxx and mobster Bugsy Siegel reportedly still hang out in their old Vegas haunts.’  In honor of Halloween this month, we thought we would present to you a few of Vegas’ spooky haunts.

photo from ghostsnghouls.com

photo from ghostsnghouls.com

If you are heading to Las Vegas for the ALA Conference next summer and you’re looking for an unforgettable Vegas experience, make sure to book yourself a room at one of the supposedly haunted strip hotels.’  Big hotel resorts like the Venetian, LVH (Las Vegas Hilton), Luxor, Bally’s, and many more have all had reports of multiple other-worldly encounters.’  ‘ If you decide to stay at the Flamingo Las Vegas, don’t be surprised to run into the ghost of the former casino owner himself, Bugsy Siegel. ‘ Bugsy’s ghost has been reportedly seen hanging around in the outdoor rose garden area near the memorial dedicated in his honor.

photo from lacndb.com

photo from lacndb.com

If you’re really into the supernatural, book yourself a stay in the Panorama Suite at the Planet Hollywood Resort and Casino (formerly the Aladdin).’  But be warned, it is not for the faint of heart; only the bravest should attempt to stay in the suite overnight.’  It is not certain whose ghost haunts the Panorama Suite, but what is certain is that the ghost has quite a sense of humor.’  Guests have reported hearing voices in the middle of the night, the sound of the door bell ringing with no one outside, and the television turning on and off by itself. Continue reading