Advocacy seems to be the buzzword of the year. With a new superintendent in my district, I decided I should be doing some targeted advocacy of my own. I knew my superintendent liked technology, and he has said he learns visually, so I decided I’d work with the other librarians in my district to create a short video about what we do.
I’d been hearing raves about Animoto, so I signed up for an educator’s account. This took a while, but was worth it since it’s so easy to use. I uploaded pictures from all of our libraries, gathered statistics and some examples, and put it all together into a simple, punchy promo.
Having a snazzy web presence doesn’t have to cost a lot. One of the great things about the Web 2.0 environment is that so many tools are available for free. What’s more, you don’t have to have particularly sophisticated technical skills to create something that looks great and is fully functional. Sites like Wikispaces, Pageflakes, and Animoto provide the templates, the underlying coding, and the storage. You can even build your entire website using a free service like Google Sites. When you use tools like these, you are taking advantage of cloud computing, meaning your content lives on externally hosted servers and is accessible to anyone who has web access.