App of the Week – ARSoccer

ARSoccerTitle:‘ ARSoccer – Augmented Reality Soccer Game by Laan Labs

Cost:‘ $1.99

Platform:‘ ‘ iOS 4.0 or later.

As I sat down to write this post, I reflected quite a bit on what 2013 will bring to the app market. ‘ Teens will of course continue to be interested in apps designed to kill time and connect with their peers, but augmented reality apps may be one of the most interesting and fastest growing trends. ‘ “Augmented reality” is a view of the real world modified by some ‘ technology enhancement. AR augments our physical experience with music, data, video, and other media.

Research cited by the FierceDeveloper blog estimates that AR sales may reach $5.2 billion by 2017. Many of these apps will be marketed to teen audiences. ‘ The same post mentions a great example; the new Taylor Swift AR app allows fans to scan an image of her latest album to launch videos or hear background information about songs. ‘ Last week, Linda posted about Dimensions–another app that augments reality. Other AR apps blend the real world with fun games. ‘ ARSoccer, the App of the Week, falls into this category. Continue reading