Part 3: Marketing, Creating, and Running Your Program
In Part One of this series, I talked about the values of big programming and in Part Two, I talked about putting together a Teen Planning Committee to help you come up with something spectacular. Now, it’s time for your event. What do you do?
Marketing is one of the biggest components of big programming. You’re trying to draw in a new audience (and actually get people to come to your event), so it’s important to have a detailed marketing plan.
Split the effort between you and your Teen Planning Committee. Put a teen or a group of teens in charge of social media marketing. Teens are up on the latest trends that are happening in their community. Whether they use Facebook, Tumblr, Instagram, Snapchat, or _______ (I’m leaving a blank here to symbolize something I’ve never heard of), teens will know how to spread the word. Students also have an advantage you don’t have: word-of-mouth. Your Teen Planning Committee can talk to their friends and family about the event, who will talk to their friends, and so forth.