Mashup 2007

A few weeks ago, I was able to go to San Francisco to attend YPulse’s first Mashup. The name of the conference was such because it brought together people that normally might not be together at a conference-non-profits, for-profits, media, education, and more. Representatives from Gaia and Claudia Linden with Teen Second Life to a teen panel/owners of such sites as My Yearbook, Scriptovia, Emo Girl Talk, and Whateverlife. Some familiar faces such as Henry Jenkins, Anne Collier co-author of MySpace Unraveled, and Amanda Lenhart with Pew Internet & American Life Project who focuses on teen reports were there as well.

A common thread aside from reaching youth with technology and understanding how they use it so that we can connect more, is that teens are so diverse. While that might sound obvious, being a conference about technology, one might think that every teen uses technology in the same way-and the conference didn’t puport that at all. Teens themselves said many times that they were a diverse group, and when trying to market to them or get their attention, it’s important to remember that. Look for the Tween Mashup at the end of September in NY with organizations such as Whyville and topics such as, “How to market to tweens and be COPPA compliant” and “Are tweens still reading books and magazines and watching TV?”. Anastasia Goodstein with YPulse, opens up the communication lines in ways that will help teens, tweens, and us as professionals talk what we need to talk about; how to connect with each other better.

Posted by Kelly Czarnecki

Identity development in Second Life

Free Image Hosting at Identity development is something many young people obsess over during their teen years. Second Life is a great place for them to work out their ever changing identities, just like MySpace, IMVU, or Gaia online are as well. A health class in New York that has an island with Suffern Middle School in Teen Second Life is going to explore identity formation by creating avatars that are beautiful and not beautiful and discussing why through one lens being portrayal by the media. Imagine the possibilities for authors and teens who identify strongly with their characters. What would it be like to not only read about Saphira in the Inheritance series but to embody her? Imagine reanactments of scenes from any book that could take an entire different direction from what was originally presented to the reader.

Posted by Kelly Czarnecki