With our youth patrons returning to school, now is the perfect time to re-evaluate your community’s demographics and set goals to “Get Away” and connect with those underserved populations. As you consider where to start, the first step may seem daunting, but tackle the unknown in a way that is most comfortable for you. We’ll be sharing our ideas about setting goals during our Teen Read Week Twitter chat Setting Goals to Reach Underserved Teens onFriday, September 11 at 2 pm EST. If numbers and statistics read like a first language, you’ll probably have your own plan of action in which to gather information and compile results into charts and graphs. However, many of us need a different approach in order to ease our way into such unfamiliar territory and we offer a few ideas here.
Demographics from an insider view
Consider your teen patrons’ habits as a diving board into better knowing your community. For instance, if your teens often ask library staff for change to spare for food, comment about not eating breakfast, or are eager to attend library programs especially for the free snacks, you may want to further explore this trend. Start by investigating the nearby school’s stats on free and reduced lunches, the city’s poverty percentages, or the state’s caseload counter for food stamp families. The location of these resources will also provide other relevant data that may offer a more detailed view into the issue. Once you have a baseline of data, connect with local food pantries and other social service providers and start a conversation. You may discover any number of ways to partner with these organizations from creating a bookmark for the public listing the location of these services to facilitating meal programs.
Demographics from a bird’s eye perspective
Map the government, parks, nonprofit, and other community agencies within your library’s service area. If a particular trend in services exists, investigate its related statistical topics and connect with those organizations. Also, the types of businesses in your service may offer a starting point into better understanding your community. If you notice an unusual number of liquor stores in your area, you may check the location of rehabilitation centers or AA groups and connect with them. Another way to address your map of agencies, is to first connect with the organizations located nearest to your library, as those service are directly targeting your immediate area.
Take action with us in better understanding your community by joining the Teen Read Week Twitter chat on Friday, September 11 at 2 pm EST. Come ready to share your goals and gain new ideas and resources from your peers. When joining the Twitter chat, be sure to use #TRW15. See you there!
Amanda Barnhart is the current chair for YALSA’s Teen Read Week committee, an MLIS student, and a Young Adult Associate for the Trails West branch of The Kansas City (Mo) Public Library.