Broadcast News: Today & the YMAs

Yesterday, many a fan of children’s and young adult literature tuned into Today, expecting to see a segment on ALA’s recently announced Youth Media Awards, featuring the authors of the Newbery and Caldecott, as well as a representative from ALA to discuss the awards. This year, along with the authors, YALSA’s own Sarah Debraski was pitched to lead viewers through a new year of outstanding books for children and teens, just as many ALA leaders have for the past eleven years.

Unfortunately, this year, Today turned ALA’s pitch down, citing a lack of interest and scheduling problems.

It’s a unfortunate that the YMAs weren’t able to make the cut this year, but we do appreciate the many years that Today chose to feature the awards.

UPDATE: Mark Gould, director of ALA’s Public Information Office, offered this statement:

“The American Library Association did reach out to the Today Show, and’ multiple conversations took place between’ show’ producers and Pro-Media Communications, ALA’s media relations firm,” said Mark Gould, director, ALA Public Information Office. “Unfortunately we were turned down.

“The ALA Youth Media Awards have had a spot on the Today Show for more than a decade, and while not being on this year was’ a disappointment for ALA members and book lovers across the country, we hope’ the Today Show’ can find room for us in the future.”