Digital Marketing Trends for 2014

Three-Digital-Marketing-Trends-1024x302My library recently formed a ‘3.0 team’ to help create and curate content for our current social networking sites, as well as bring information to the table for using on other or additional sites. In our monthly online meeting, the facilitator shared this article, Three Digital Marketing Trends for 2014 and Beyond. While the article isn’t only focused on teens or libraries for that matter, each trend seems applicable to both. Continue reading

Tech Trends to Watch in 2014

Which technologies are likely to gain more traction in the new year? Some modest predictions about the tools and trends with appeal to teens and the librarians who serve them.

leo

Really ephemeral social media
Adults, like teens, are grappling with finding self-destructing social media which won’t haunt them into adulthood. First came Snapchat, with its associated imperfections, now Leo is all of-the-moment, but the platforms will likely change over time as adults cotton on to them. But, as TechCrunch points out, that need is not just about privacy:

Yes, its messages self-destruct after a few seconds, but the rationale behind doing so isn’t necessarily about privacy. For Leo co-founder Carlos Whitt, the ephemeral nature of the app is more about getting rid of the “cognitive load” that comes with photos or videos being saved or shared in public. People act and share differently when they know that a photo or video will live forever, the thinking goes. One need only look at Instagram and the all-too-perfectly filtered photos that appear there to know what Whitt is talking about. The impetus behind Leo, then, is to be able to share what you’re doing without having to worry too much about what happens to it.

Fuss-free augmented realities
This was the year augmented realities finally got some traction in the edtech world. Right now, most augmented reality is still a bit clumsy through interfaces like Aurasma and Layar. For now, augmented reality too ofter requires you to run a specific app to pull up applicable virtual content when you happen upon associated places in the physical world, kind-of like QR codes, which I find way too fiddly. I like Chirp, which uses an auditory, rather than a visual clue, to signal availability of digital resources.

Pebble Watch
Wear-able wearable computing Continue reading

Texts and Teen Writing Skills

Google texts and teen writing skills and you will get many articles on how texting negatively effects teen’s formal writing skills, all loaded with quotes from teachers about how they have seen the negative impact texting has on these skills.

The most interesting article I found was in the New York Times , printed in 2002 . The arguments made almost ten years ago are still the sames ones you will read about over and over in any article/blog/web forum today. Basically, that the shorthand teens use in text messaging is detrimental to their writing and can be found in written assignments, much to the frustration of their teachers.

Continue reading

YA Facilities: Flexible Furniture

One of the things that sticks with me from John Beck’s presentation on the gamer generation is that they expect change and in fact, like it. So when Judy Sheriff’s posted a request recently for YA-YAACers to be her “Consumer Reports for beagbag chairs,” I thought I’d collect responses and add a few of my own favorites. It turns out that bean bags are no longer the YA seating of choice, mostly because they can be tough to clean and don’t hold up well to bellyflops. Some other alternatives:

Padded hassocks in different sizes
Circle chairs
Large floor cushions
Wavy high/low chair
Video rockers
Poof Chairs
Bean Bag Loungers
Plylocks

LoveSac
Foof chair
Crushed can chairs

Library Consultant Kim Bolan reminded readers to not just ask teens what they want but show them options. “Most libraries have the best success if they show kids the wealth of other furniture options that are out there. This will usually steer the majority away from the bean bag. I find that most just assume this is their only comfortable seating choice.”

Teen buying trips to Target and Pottery Barn were recommended.

Restaurant style seating seems to be a trend – maybe because teens like to eat?
Cafe style
Booth Style

Some of my favorites:
Bed Bath & Beyond Storage Ottoman – I saw these at a local library, but they were on wheels – a hassock with side pockets and a removeable seat with a reversible cushion that becomes a tray.

JC Penney has floor cushions, seating cubes, and more – click “Home Furnishings,” select “Kid’s Rooms,” pick “Teens,” and then select “Seating.”

Stacks and Stacks has clever hassocks with stands – flip it over, and you have a tray table.

Walter Knoll Nelson 605 Swivel Tray Armchair – like those student desks in high schools across America, only comfy!

And this would be MY dream addition to a YA space:
Double Decker Study Carrels! It meets the developmental need for physical activity! Then again, I always wanted bunk beds growing up, and never got them – maybe that’s why I think these are so cool.

What is YOUR favorite YA seating option?

~posted by Beth Gallaway