“By mingling aspects of video gaming, social networking and communicating, virtual worlds have appeal for both genders and are an intriguing opportunity for those marketing to kids and teens,” according to eMarketer. What might this mean for libraries? We usually want to be a popular place for teens to hang out whether it’s a physical or virtual space. How might we market our services in virtual worlds? Teens could create a machinima PSA for a program or event. The library guild could be started by the IT manager. We could run our writer’s groups in Gaia Online.
I find the question at the end of the article interesting, “What if a person’s virtual activities have no bearing on their real-world activities?” I bet if we get to know a teen long enough that’s in a virtual world often, we’ll find many ways that their virtual activities are part of their real world activities. For example, I know a teen that is going to approach his library council to be more involved in a virtual world because of his own involvement. That’s great advocacy!
Posted by Kelly Czarnecki