A brief look at ‘grams of interest to engage teens and librarians navigating this social media platform.
Embarking on a new social media platform to engage your library users can be a tough decision. Which platform to use? Who will be in charge of posting? How can we get users to follow us? What do our followers want to see in our posts? However, when it comes to engaging teens on Instagram, there appears to be a split — some libraries have accounts dedicated just to teens while others include posts for teens in an general library account alongside posts for adults and from children’s events. How do you decide which path to take?
If your library posts images for teens on Instagram, whether it be through a general or teen-specific account, how did you come to decide which approach to take? What is the division of responsibility among staff when it comes to posting? How frequently are posts made? And, perhaps more importantly, how are things working out? Any words of wisdom to librarians thinking of branching into Instagram?
Have a topic you’d like to see in the next installment of Instagram of the Week? Share it in the comments section of this post.