In the Spring 2017 issue of YALS, (digital edition available now to members & subscribers via the Members Only section of the YALSA website) Kelsey Barker’s article on creating a unique brand for your school library explains why a brand is an important part of advocacy. Her article includes references and resources that shouldn’t be missed. The full list of those resources follows:
“What Is Advocacy?” American Association of School Librarians. December 15, 2015. Accessed February 04, 2017. http://www.ala.org/aasl/advocacy/definitions.
Young Adult Library Services Association,. 2017. YALSA Advocacy Toolkit 2017. PDF. Young Adult Library Services. http://www.ala.org/yalsa/sites/ala.org.yalsa/files/content/2017%20Advocacy%20Toolkit.pdf.