If you’re like us at my library, you’re fairly limited in the software you’re allowed to use (ahem, Microsoft Office suite), and your in-house publicity is made with Publisher. If you’re in the habit of making signs or flyers for your programs, check to see if you’ve gotten into the clipart-gradient background-text rut. If this isn’t you, please please please help your fellow librarian who fits this description. If you’re thinking, But what’s wrong with my clipart?, I beg of you, please keep reading.
Flyers and signs should be eye-catching, especially when you’re competing for the short attention span of teens, and it all starts with your background. It shouldn’t be just any color, or a color at all. The background you choose can determine what images you use, as well as the type and color of your font. If you choose a plain background, you’d better have an image that pops, and your font color should be a high contrast. On the other hand, if your background is an image, use other pictures or clipart sparingly (if at all), and consider a â€œwashoutâ€ effect, essentially increasing the brightness and lowering the contrast. You want the text to be readable from a distance, and an image background can obscure readability.
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Think about cropping an image in a neat way to only use part of it. Instead of a floating ninja head, put that same head with the chin cropped off at the bottom of the flyer to make it look like it is looking over something. If you’re looking for something fresh, try searching through Google Images, Flickr, or other photo sites. Remember to keep copyright in mind, though, and look for images licensed through Creative Commons instead, which is often easier to use and understand.
The last important element is the font. Even if your IT department protests every time you try to install something new, that doesn’t mean you can’t use special fonts. For a Halloween program, use a Friday the 13th-esque font or some other font that embodies your gruesome theme. Having a spa program for girls? Use a super girly font with a lot of flourishes. You can even try to match the font from a book cover (think Hunger Games). Here’s the trick: download the font, unzip it if required, and save the TrueType file to your desktop. Open the file, and like magic, the font becomes available when creating WordArt in Publisher. As long as the font file is open while your Publisher file is open, the font is available and will show up properly (Side note: even if you save the Publisher file, the font will revert back to a standard font if the downloaded font file is not open. To avoid this, save the file as a .jpg). Fonts can come from a number of sources, but my usual choice is dafont.com
The most important thing is don’t forget to have fun with this! What tricks have you learned along the way to keep your publicity from getting boring? Leave your answer in the comments.