It’s the first week of January, the perfect time to start working on your marketing plan for Teen Tech Week. With a theme of Mix and Mash @ your library, perhaps it’s time to not just mix media, but to mix up how we do some other things as well. Every year we get our teens together during teen tech week for programming , we have Teen Advisory Boards to help us set up programs and select materials. So in the spirit of mixing and mashing, why not involve your teens in promoting your Teen Tech Week programs as well? Involving your teens in marketing Teen Tech Week can help extend the week itself, and bring tech usage at the library into the rest of the year.
Suggestions for getting teens involved:
Have the teens create art for the library’s posters
This is probably the easiest way to involve your teens in promoting your programs. Just set out some art materials and scan the finished work for your promotional materials. Having something to show their friends to get them to come to your programs as well.
Try a Teen Tech Week newsletter
Create a newsletter with your Teen Advisory Board.
Have them write articles describing Teen Tech Week and what it’s about. Have them come up with new ways the library can use technology. They can also create art and review new gadgets and apps.
Teen Tech Week Promo Videos
Use a flip style camera to create your own library public service announcement. I’ve always wanted to do a Save the Children style PSA called “Save the Databases,†giving directions on how to use term and making an emotional appeal to raise their usage stats.
Radio style ads
Get one of the more outgoing (crazy) teens to put on their best radio announcer voice and create an ad for teen tech week. Really do it up with loud music and make it sound like a concert advertisement on a top 40 station.
Involving your teens in all aspects of Teen Tech Week can give you lots of opportunities to remind them of the tech services your library offers. You can help them learn more about what marketing is and how it works. Best of all, you can find some new outlets for all of the creativity and energy your kids have and bring some new, interesting ideas into your program promotion.
Lauren Comito