Community Building Through Your Web Site: Library Blogs and RSS Feeds.
Jenny Levine
The Shifted Librarian http//www.theshiftedlibrarian.com
Metropolitan Library System
Michael Stephens
Tame the Web http://www.tametheweb.com/
Slides will be placed on the PLA Website.
Did you know in 2004 the world of the year was blog or webblog
Took picture for Flicker
Technoratie tracks over 27.2 million blogs
A new webblog is created every second of every day.
A blog is a software tool
Content management (all the coding of the pages)
Organized most often chronologically by date
Self archives
Updated regularly, with relatively short and contain links
Public Libraries can link to community sites, and library sites
Every blog post gets a unique url
This make it searchable
Most recent post displays at the top of the page
Blog title across the time
You will find information about the posting, Author, time, and comments.
You can put promotion on the web blog, and include graphics.
On the sidebar you will information about the blog, and
Requirements
Software, Server space, Time, and something to day-“fresh content”
Anything you do in you library is bloggable
Think about
A What’s New Blog
Happening in library
Whatever people are asking about at the desk
With web-based editing, Librarians can add entries themselves.
Biblioblogosphere
Public Library blogs
Marketing
to promote library services.
Dynamic content.
Topical
Book Reviews, or Specific Audience.
Ancestor Research Log-local history
Photo
show the vibrancy of the library
put human face on library.
Use Flicker.-the best $25 you will ever spend
A photo is worth 1,000 words
Involving Your Community
What is happing in the library is not show on the library website.
Turn on comments and find ways to incorporated community comments
Ann Arbor is very great http://www.aadl.org
Integrated Blog software Drupal with the catalog.
This has made the entire site a blog
The director has a blog to talk to patrons. Her screen name is her first name not capitalized. This makes her approachable
Patrons, Librarians, Board Members are having conversations on the blog.
They are virtual visitors.
Community self correct the issues.
Eli will asterisk out problem words, add “edited for publication” on the bottom, and lets it stay.
Teen comments
on one post there is 315 comments, 435 comments, 216 comments…
How many comments from teens have you gotten in all your years working with teens?
Local History Project Blog
Allows comments. People from your community can give back
What if we allow our users comment on our blogs
Cassy will release a catalog
Every entry is a blog post.
where you can post comments
and tag.
There is a social aspect of the web.
Riverdale who had money problems has a online blog color coded for who is speaking
RSS
Really Simple Syndication
Lets you create content in one place and send to subscribers
If you click on the RSS button you will get html
Superglu combines RSS feeds into a new blog
Anything that has an RSS fee you can combine on Superglu.
Parks, Schools, Clubs,….
You don’t have to do anything once you set it up, only add or remove feeds if you want.
Patron put RSS on his site so that the world can see his holds. All because RSS went out of the catalog.
Conversations and Cluetrain
Talking about networked conversations
Its social software
Urges companies to speak with a human voice
Its about being transparent, telling patrons why
I know this is a scary thing, but it works.
6 things you can do now
Read Weblogs
For any subject are you are interested
Start a What’s New Blog at your library
update often and turn on comments
let people talk to you
Appoint a trend reporter that watches what goes on
That watches and learns and shares.
Train Librarians to read RSS feeds
it makes you sound very smart
You will know what others are doing
www.bloglines.com is a great starter
Advocate for RSS in products we pay for
Catalog, Databases, website
Learn about Library 2.0
User centered services online
Presentation
www.tametheweb.com/pla
Blogging is very informal
A forum allows anyone to post a topic, but a blog lets specific writers to start a topic, and accept feedback on that topic