Microsoft’s new music mixing website MyBytes offers teens a way to craft new musical creations. Using a small library of loops, teens can build songs and then share them as full MP3 downloads or ringtones.
It’s hard not to notice an agenda to the MyBytes site, which immerses teens in the concept of IPR, i.e. intellectual property rights. They hear statements from artists about how glad they are for laws which protect them from consumer piracy and plagiarism, canned video clips featuring soundbites from teens on intellectual property rights, and hypothetical stories featuring fake teens writing in the first person about the concept of intellectual property and how it has affected their lives (none of the details of their lives hold up to internet searching).
MyBytes also offers an internal economy for users, designed to demonstrate what it’s like to have somebody downloading your creation without paying. As the site explains:
if you choose to publish your song, you are putting it into the mix of user-created songs for other users to listen to, remix, or download. You set property rights for each song you create, and you can charge other users credits to remix or download your songs. All users have the choice to either pay or not pay credits for songs they take, just like in real life. You’ll get to see if other users like your tracks, and if they’re giving you credit for using your creation.
Microsoft is, for better or worse, a vendor of IPR through the technologies it imposes through Windows Vista. And just like when the dairy industry has a hand in the food pyramid, are these the people from whom teens are going to get a healthy understanding of intellectual property?
Teens are smarter than this. They know who really gets paid when it comes to most albums, and they know who’s getting paid in the name of intellectual property rights. Instead, teens might be more apt to plug into a vibrant community based around creative commons, such as they can find on SpliceMusic or ccMixter. (Jamglue‘s great as well, but it’s not a very copyright-friendly zone.)