Lonelygirl15 calls herself ‘Bree’ and has been leaving posts on YouTube since May to share different things about her life with viewers such as complaining about her parents or talking about her relationship with Daniel. Recently, tracking software set up by fans of lonelygirl15 found that the posts might have been part of a marketing campaign and ‘Bree’ wasn’t really who she pretended to be.
Turns out the marketing campaign was really a group of friends that wanted to tell a story-“A story that could only be told using the medium of video blogs and the distribution power of the Internet. A story that is interactive and constantly evolving with the audience.”
What about promoting programs through YouTube in a way that is a lead-in to something that might not be expected at your library? Keep them guessing and intrigued. Have teens create short videos to post on YouTube and create an interest in story telling and encourage interaction. What might that look like? Music in lonelygirl15’s videos alerted viewers of a local band that happened to be in town or ‘Bree’ would respond to viewers posts by making cookies they suggested. Great potential for promoting Teen Read Week or Teen Tech Week this way. Or even promoting storytelling and interactivity.
These ideas remind me of the article written by Erin Helmrich of Ann Arbor Public Library-
“What Teens Want: What Libraries Can Learn From MTV”, Young Adult Library Services (Spring 2004): 11-13 which is about learning how to integrate pop culture into publicity and promotions to teens.
Posted by Kelly Czarnecki