Every librarian has experienced it.’ The heady rush of the weeks leading up to Teen Read Week where you promote the theme to patrons and staff, excitedly pull items for display, unleash your creative genius with promotion, and plan well-attended programming.’ Wait.’ Programming?
*Record needle screech*
Actually programming seems to be an aspect many librarians say does not come as easily as other aspects of the job, possibly because when it comes time to put people in the seats, putting ourselves on the line with the money or time investment in a program can be downright intimidating.
The first law of programming is Know Your Audience.’ YALSA and other librarians can give seven thousand great suggestions, but you are the one best equipped to determine what is going to fly in your library.’ You could read about an amazing anime tie-in to the Teen Read Week theme of Picture It @ Your Library, but if your patron group doesn’t know anime from animals and are all NASCAR fans, this is not going to work and, even worse, you’ve lost their trust because now they believe you have no idea what they like.’ Not good.
But those same patrons might be enthralled with a technology tutorial on Photoshop Elements where they “Picture It” by creating the car design for their favorite driver, right?’ Now you are a technology god or goddess who can name the top ten drivers and who even encourages them to send a copy of their design in a fan email to their hero.’ You know your audience and you have their respect and trust.’ Congratulations.
With your font of wisdom bubbling behind you, you may wish to consider these ideas as possible options for your fabulous audience.
- The book to movie connection is a natural tie-in to Picture It programming, so what about a poll of the best adaptation?’ It can be either paper or posted on your library website using your blog software, a Google Docs form, or a service like Surveymonkey.’ The culmination can be a Saturday night viewing of the movie that won, with a discussion afterward about whether the film managed to convey the emotion of the book.
- Poetry and writing groups can find inspiration in using images to inspire their work.’ Whether its encouraging them to bring in their own original artwork or photos, pulling those glossy color art books off the shelf, or using a cool service like PicLit, showing the connection between writing and images can get creative juices flowing.
- Book trailers are another natural tie-in to this year’s TRW theme.’ Actually teaching movie making software is certainly an option, but using super easy sites like Animoto and Glogster are also great ways to showcase the teen vision of a specific book, with far more instant gratification.’ If there aren’t enough computers to go around for your patrons, what about just having a viewing of book trailers, maybe recent releases?’ A discussion about which elements make readers want to pick up the book in question could be a great jumping off point for understanding reader tastes in your library.
- Book to Picture is a quick way to get your readers looking at themselves (younger audiences love this).’ Have readers pose with the favorite book and print or post the image in a collage near your library entrance. This is a popular programming idea for schools, particularly when faculty can be coaxed to pose with a recent read (even better if it’s actually a YA book).’ You’d be amazed at how many previously reticent students will run up to a teacher with the breathless comment, “You really read the Vampire Academy series?”
- The now-defunct Borders bookstore used to have a promotion where they would “catch” you reading a book you hadn’t bought yet and give you a 10% off coupon.’ Genius!’ Make your own coupons for prizes, food or otherwise, or partner with your local movie theater for free concessions or ticket vouchers.’ Maybe your local art museum would offer a few free admission tickets when you tell them your theme?’ Just the food reward of a cookie for getting caught reading is enough to get someone to flip open a book or magazine and you’ve captured a moment as a librarian where you can talk to them about their likes and dislikes.’ It’s golden collection development time that no survey can extract.
Even better than knowing your audience is asking them.’ Hopefully you have a great Library Advisory Board who can brainstorm ideas best suited for your library, but feel free to use some of these as a jumping off point for programming.’ And don’t forget to post your good ideas on the Teen Read Week wiki so others can benefit from them!’ Then we can all enjoy Picturing It @ Your Library.
Many thanks to the Library Advisory Board of Wyoming Seminary’s Upper School for some of the great programming ideas in this article. To paraphrase author John Green, LAB members are full of awesome.